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Inclusive Marketing: From Market Access to Market Design
"The next frontier of marketing is not understanding customers better, but designing markets better."
"Markets do not become inclusive because producers enter them. Producers prosper because markets are designed differently."
"The next source of competitive advantage may not be a better product, but a better-designed market."
Niraj Kumar
Jun 296 min read


From Compliance to Conscience: Rethinking CSR in India
CSR is no longer the destination. It is the transition - from compliance-driven obligation to conscience-driven business. The question is not whether companies are doing CSR, but whether CSR is shaping how they do business.
Niraj Kumar
Apr 97 min read


How Innovation Really Happens: Reflections from the Classroom
What does innovation really look like inside organizations? Drawing on classroom discussions with MBA students, this blog reflects on how ideas move from insight to impact and what the future of innovation management demands from tomorrow’s leaders.
Niraj Kumar
Mar 97 min read


A Haat Is Not Just a Market, It Is a Commons
If we are serious about circularity, resilience, and inclusion, the task is not to invent new systems, but to govern existing ones better.
Niraj Kumar
Jan 226 min read


Bharat Taxi and the Amul Moment for Urban Mobility
What if taxi drivers owned the app they drove for? Bharat Taxi is being talked about as “a taxi owners’ Uber” and even “the Amul moment for urban mobility.” This blog explores why India’s ride-hailing model is under strain, how the cooperative approach differs from existing platforms, and whether Bharat Taxi can offer a more equitable and sustainable alternative in a rapidly expanding market.
Niraj Kumar
Dec 22, 20255 min read


Reimagining Corporate–CSO Collaboration for Odisha’s Vision 2036
Odisha stands at the frontline of climate change, facing cyclones, heatwaves, floods, and rising ecological stress. Yet the path to a resilient future lies not in isolated efforts but in genuine collaboration between corporations, CSOs, communities, and knowledge institutions. This article explores the trust gaps, structural challenges, and untapped possibilities, and offers a roadmap for how co-design, co-execution, co-monitoring, and co-learning can help Odisha realise its
Niraj Kumar
Nov 29, 20257 min read


She Votes, Bihar Changes: The Inside Story of a Silent Revolution
They did not march, protest, or demand space. They simply voted with memory, gratitude, and remarkable clarity. Bihar’s women are the silent revolution no one saw coming.
Niraj Kumar
Nov 16, 20258 min read


From the Ponds of Bihar to Walmart Shelves: The Rise of Makhana
From the ponds of Bihar to supermarket shelves worldwide, makhana is rewriting India’s superfood story. Rich in heritage and health, this humble seed now powers livelihoods, women-led enterprises, and a billion-dollar dream. Handcrafted in Mithila and loved across continents, India’s white gold is more than a snack - it is the taste of tradition, pride, and progress.
Niraj Kumar
Nov 7, 20255 min read


From Misty Hills to Modern Mugs: The Story of Koraput Coffee
From the misty hills of Odisha’s Koraput to modern cafés across India, this isn’t just the story of a coffee - it’s the journey of a people, a place, and a purpose.
Niraj Kumar
Oct 28, 20256 min read


A Tale of Two Missions: Why Bihar’s JEEViKA Outpaced Odisha’s OLM
Why did two states, similar in socio-cultural and poverty profiles, take such divergent paths? The answer lies not in resources or intent, but in how institutions were designed, led, and connected to real livelihoods on the ground.
Niraj Kumar
Oct 23, 20255 min read


Inclusive Marketing: From Market Access to Market Design
"The next frontier of marketing is not understanding customers better, but designing markets better."
"Markets do not become inclusive because producers enter them. Producers prosper because markets are designed differently."
"The next source of competitive advantage may not be a better product, but a better-designed market."
Niraj Kumar
Jun 296 min read


From Compliance to Conscience: Rethinking CSR in India
CSR is no longer the destination. It is the transition - from compliance-driven obligation to conscience-driven business. The question is not whether companies are doing CSR, but whether CSR is shaping how they do business.
Niraj Kumar
Apr 97 min read


How Innovation Really Happens: Reflections from the Classroom
What does innovation really look like inside organizations? Drawing on classroom discussions with MBA students, this blog reflects on how ideas move from insight to impact and what the future of innovation management demands from tomorrow’s leaders.
Niraj Kumar
Mar 97 min read


A Haat Is Not Just a Market, It Is a Commons
If we are serious about circularity, resilience, and inclusion, the task is not to invent new systems, but to govern existing ones better.
Niraj Kumar
Jan 226 min read


Bharat Taxi and the Amul Moment for Urban Mobility
What if taxi drivers owned the app they drove for? Bharat Taxi is being talked about as “a taxi owners’ Uber” and even “the Amul moment for urban mobility.” This blog explores why India’s ride-hailing model is under strain, how the cooperative approach differs from existing platforms, and whether Bharat Taxi can offer a more equitable and sustainable alternative in a rapidly expanding market.
Niraj Kumar
Dec 22, 20255 min read


Reimagining Corporate–CSO Collaboration for Odisha’s Vision 2036
Odisha stands at the frontline of climate change, facing cyclones, heatwaves, floods, and rising ecological stress. Yet the path to a resilient future lies not in isolated efforts but in genuine collaboration between corporations, CSOs, communities, and knowledge institutions. This article explores the trust gaps, structural challenges, and untapped possibilities, and offers a roadmap for how co-design, co-execution, co-monitoring, and co-learning can help Odisha realise its
Niraj Kumar
Nov 29, 20257 min read


She Votes, Bihar Changes: The Inside Story of a Silent Revolution
They did not march, protest, or demand space. They simply voted with memory, gratitude, and remarkable clarity. Bihar’s women are the silent revolution no one saw coming.
Niraj Kumar
Nov 16, 20258 min read


From the Ponds of Bihar to Walmart Shelves: The Rise of Makhana
From the ponds of Bihar to supermarket shelves worldwide, makhana is rewriting India’s superfood story. Rich in heritage and health, this humble seed now powers livelihoods, women-led enterprises, and a billion-dollar dream. Handcrafted in Mithila and loved across continents, India’s white gold is more than a snack - it is the taste of tradition, pride, and progress.
Niraj Kumar
Nov 7, 20255 min read


From Misty Hills to Modern Mugs: The Story of Koraput Coffee
From the misty hills of Odisha’s Koraput to modern cafés across India, this isn’t just the story of a coffee - it’s the journey of a people, a place, and a purpose.
Niraj Kumar
Oct 28, 20256 min read


A Tale of Two Missions: Why Bihar’s JEEViKA Outpaced Odisha’s OLM
Why did two states, similar in socio-cultural and poverty profiles, take such divergent paths? The answer lies not in resources or intent, but in how institutions were designed, led, and connected to real livelihoods on the ground.
Niraj Kumar
Oct 23, 20255 min read
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